A single instance of a program

A single instance of a program is called an episode, although particularly in the USA this is sometimes also called a "show" or "program", and in Great Britain and Ireland a "programme". A one-off broadcast may, again particularly in the USA and USA-influenced countries, be called a "special", or particularly in the UK a "special episode". A television movie or in the UK a television film ("made-for-TV" movie) is a film that is initially broadcast on television rather than released in cinemas or direct-to-video, although many successful television movies are later released on DVD.

Today, advertisements play a role in most television programming, such that each hour of programming can contain up to 15 minutes of advertisements in some countries. By contrast, being publicly funded, the British Broadcasting Corporation (BBC) in the United Kingdom does not run advertisements, except to trail its own programmes. Its promotions appear between and near the end of programmes but not in the middle of them, much like the Public Broadcasting Service (PBS) in the United States and the Australian Broadcasting Corporation (ABC) in Australia. The number of commercial interruptions can also vary. For instance, Japanese television has fewer and longer commercial breaks, while American television has several spread throughout the program. This requires writers to provide a smooth transition, as well as keep the audience from switching channels.


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