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Tiger Woods has signed a three-year deal to promote a Japanese pain reliever, his first endorsement since he was caught in a sex scandal toward the end of 2009. The deal with Kowa Company Ltd. is geared only toward the market in Japan. Woods already has filmed commercials for " golf clubs for sale
," a heat rub used to relieve muscle and joint pain. The commercial is to be shown in Japan starting next month with golf clubs for sale. "When looking for a person for a new TV commercial for the Vantelin Kowa series, Kowa determined that Tiger Woods, with his No. 1 accomplishment as a golfer and his overwhelming presence, matches the promotional direction of the Vantelin Kowa series," the company said in a press release. "And we asked Mr. Woods for his cooperation in our new TV commercial." Mark Steinberg, his agent with cheap golf clubs, said it was a three-year deal that involves television, print and Internet ads in Japan. He did not disclose how much the company is paying Woods. Woods once had an endorsement portfolio worth nearly $90 million a year. But failures in his personal life led to cheap golf clubs, AT&T and Gatorade dropping him as a sponsor, and Gillette deciding not to renew its deal.