Action figures and postage stamps
Mattel Toys announced in December 2009 that it would be introducing a line of Avatar action figures.[141][142] Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is special to each specific action figure.[141] A series of toys representing six different characters from the film were also distributed in McDonald's Happy Meals in Argentina, Brazil, Canada, China, Colombia, the United States and Venezuela.[143]
In December 2009, France Post released a special limited edition stamp based on Avatar, coinciding with the film's worldwide release.[144]
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